Why Homeowners Renovate and What They Care About Most (6 photos)

Design and Function Were Top Priorities

Once homeowners made the decision to renovate, their top priorities for the outcome of the renovation were clear. Improving design (88 percent) and functionality (81 percent) drove most of the process. Other priorities were financial considerations, such as increasing resale value (67 percent), minimizing costs (63 percent) and improving energy efficiency (62 percent).

Health, eco-friendly and smart-tech considerations appeal to a subset of renovating homeowners. Thirty-five percent mentioned addressing health concerns as a high priority, 30 percent said integrating green materials was important and 27 percent said integrating smart technology mattered.

Similar-size groups cited these same factors as low priorities. Thirty-five percent said addressing health concerns was a low priority, 27 percent said integrating green materials was, and 33 percent said integrating smart technology was.

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